Coden Davidson, Primerica Financial Services
In 1977, Primerica Financial Services was founded on a simple idea: Just do what's right. That concept remains at the heart of everything they do for Main Street families every day.
They teach people how money works, because they believe a solid financial knowledge foundation is the key to making healthy money choices. They pioneered the ''Buy Term and Invest the Difference'' philosophy - a crusade which revolutionized the life insurance industry and the investment business. And from the beginning, they have only offered term life insurance as part of their commitment to only market products that are right for the consumer, a philosophy they still apply to their solutions today.