Chamber Training Series featuring Melinda Yeaman: YELP Yourself

YELP YOURSELF
How To Create An Army of Customer Evangelists To Promote Your Business
 
Wouldn't you love to know what's going through your customer's head right after they leave your place of business? Will they return? Will they enthusiastically drive others to your business? This is information that marketers pay dearly for and with the right knowledge, you too can tap into your customer base (for free) and create raving fans.  It's called YELP.com and it's one of the hottest social media and business review platforms on the web. 
 
With over 72 million users, Yelp is key to marketing your business locally.  Ignorance is definitely not bliss and when you take charge of your Yelp presence and weave it into your online marketing strategy, your customers will be the strongest sales and marketing team you could ever have. So help us Yelp you by digging into creative strategies that will transform your business into a customer magnet.
 
Key Takeaways:

1. How Yelp works, important pros and cons to know, and how Yelp fits in to your marketing strategy

2. How to build positive reviews and what to do with negative reviews

3. How to connect to your customer and turn them into your best marketing asset 

4. Strategies to integrating Yelp into your business process to create a snowball effect

 
Training Preparation:  If you don't already have a Yelp account go to www.yelp.com and register your business for free.  Then, bring your fully charged laptop and/or smart phone to the event for some practical hands on demonstrations and training.

Melinda Yeaman is an online marketing veteran of 15 years who unplugged from her corporate career path to become an entrepreneur and to live an authentic, passionate life. Her experience in graphic & web design, e-commerce, social and tech enables her to fuel success in her own brands as well as those of her clients and associates. As an Outlier herself, Melinda co-hosts the Outlier On Air podcast, and assists in the growth of Outlier Labs, Magazine and Conferences to provide a springboard for startups. Melinda's supportive husband and two beautiful children are her driving force. Adventure, travel, art, culture and diversity add wind to her sails.​

From our lunch sponsor:

Put some sizzle into your summer with the BRC’s upcoming June events!

1. June 6^th - Concept to Company Crowdpitch. Eight finalists will pitch their ideas first to judges and then to the crowd (you), 11:30 a.m. at the Holland Center Zion Room at Dixie State University. It’s American Idol and Shark Tank for everyone. Lunchy fingerfood, too.
2. June 12^th, 13^th. Advanced Social Media Boot Camp. Not for beginners, this training gets down and intensive for a limited number of engaged participants. Learn from Aly Brooks, the genius behind Squatty Potty, and Bosch phenomenal online campaigns. Contact jgoodspeed for info, jgoodspeed@dixie.edu. www.brcdixie.com