Chamber Luncheon "Marketing Inside-Out"

Within your business niche, competitive advantage doesn’t just show up on your doorstep knocking. Rather, it requires a cohesive, strategic, marketing plan which is creative in its design and successful in its implementation.
At ShermanSpeaks LLC, we believe that Strategic Marketing must first be fostered inside of your company utilizing the strength of leaders who have core competencies both in their leadership role and in the fundamentals of business culture.
 
Thriving Employees
Typically, we think of marketing as it relates to engaging the customer, fulfilling customer wants and needs, or compelling long­term client relationships. All are important. As part of your new strategy, try flipping that thinking toward your employees.
When building a marketing strategy begin with this question: Does your marketing plan contain strategies to create a strong company culture?
Consider how the following might impact the successful marketing of your business:
1.   Employees that are well educated and likely to be promoted within.
2.  A culture where creativity is rewarded and fostered and where mistakes are seen as a positive part of development.
3.  Ethical business practices in all departments.
4.  True Leadership, On-Boarding with Vision, and Sustainable Practices.
 
BIO
Defining 2.0™ Jeff Sherman consults companies and individuals seeking to grow their success “Inside Out”. Beyond mediocrity dreams are found.
Mr. Sherman is a National Speakers Association Certified Speaker having facilitated hundreds of trainings, keynote speeches, and seminars.
Sherman received his Master of Education degree at Weber State University and continues his commitment to education as Director of Training for the School of Life Foundation, a nonprofit 501 C-3 organization, where he has served for 7 years providing motivational training and materials to youth and companies throughout the U.S. and 13 countries abroad.
Sherman serves as Advisory Board Chair for Leadership Academy providing insight to high school students prone to leadership. In addition, he serves on the Advisory Board of Dixie Tech in association with Dixie State University.
Sherman’s greatest joys are found in his family. He attributes his success to their consistent support and encouragement.