Position Your Business for Growth: Part 1 - Customers and Markets

Position Your Business for Growth: Part 1 Tuesday, September 14th (9:00am to 10:00am) Customers and Markets A Microsoft Teams invite will be included in the email reminder sent at noon on the day prior to our time together. How have your markets and buyer’s behaviors changed with everything that’s happened in the past year? This workshop will discuss Go-To-Market strategies and help you understand your target customer's demographics and buyers' behaviors/journey. We’ll walk you through the importance of the 4 P’s, understanding and reaching your target personas, and the value props you use to sell them. We’ll also talk about the importance of knowing your competitors, what they’re doing and how you can utilize competitive data to your advantage. In this complimentary 3-part virtual workshop series using Teams technology, you will learn: • A complete understanding of your customers and markets, how to measure and adapt • How to reach your highest-margin and most valued customers • Secrets to sustainable growth and optimizing talent • Understanding your operations and the analytics needed to grow and win • Cash flow – what is being measured and how to be in a better position longer term About the Presenters: Mick Wiskerchen, Partner, Rectify Partners brings more than 25 years of broad industry and technical expertise from executive positions he’s held in Fortune 100 through start-up companies and successful exits. He’s scaled profitable businesses through expertise in Hyper-Growth Playbooks, Rapid Revenue and GTM Models, “Best in Class” Operations, M&A execution, and on-boarding world class customer success stories. Mick has held leadership roles at The Boeing Company, AT&T Wireless, Micron Technology, ClickBank and helped aggressively scale many early to mid-stage companies from roles as a CEO, COO, CRO and strategic advisor. Aubrey Abbott, Principal, Rectify Partners brings over 20 years of experience in Project Management, Business Analysis, and Leadership helping departments and companies become more efficient and implement technology solutions to make data accessible and automate manual processes. A born project manager, problem solver, and efficiency ninja, Aubrey isn’t afraid to roll up her sleeves and get under the hood of your business. Clients all over the world have come to count on her ability to coolly assess the situation, pinpoint the business issue, and deliver a solution -- or train internal teams to do the same. Webinar Details: • Cost: Complimentary, but register to receive the meeting invite • Place: Virtual session using Microsoft Teams technology • Register: via Eventbrite or call (801) 844-7900 This workshop is offered for informational purposes only and should not be construed as legal or other professional advice. Consult with an attorney or other professional concerning your own needs and circumstances. The views and opinions expressed by the speaker are not necessarily those of Zions Bancorporation, N.A., Member FDIC or any of its divisions. Zions Bank is a division of Zions Bancorporation, N.A., Member FDIC.