Brand Iconic knows branding is a slippery word. They follow the definition championed by branding and marketing icon Seth Godin, that branding is an ongoing set of expectations, memories and stories between a business and their audience. It?s a relationship. Branding platforms are instructions on how to establish, maintain and strengthen those relationships. Stronger relationships mean more effective, more meaningful marketing materials, higher profit margins, and a more cohesive and energized work force. Investing in a branding platform used to require significant time and money, but the Brand Iconic approach is different, it?s simplified. Within a few weeks, your company can begin to operate with a cohesive and disciplined communication strategy- at a one-time price, lower than most monthly advertising budgets.